AWARE PR & Creative Concepts
It's a pretty simple game out there: awareness. Simple, as-in not complicated, but certainly not easy. No, it's not easy to launch a new product or service, brand a new company or branch, create a legacy-building logo, or design an award-winning website. But, with all the lingo aside, the name of the game has changed from what was once known simply as 'marketing', to the more aptly named: 'awareness'. Whether it stems from brand awareness, campaign awareness, or public awareness you want to be recognized, remembered, recalled, and most importantly respected.
We are a results-oriented boutique creative design and public relations consulting firm based in Calgary Alberta. Clients state that what sets us apart is also simple: we listen.
Talented we are. Educated we are. Experienced we are. You we are NOT.
So, that's where we start - getting to know what YOU really need. We sit down and do a needs assessment and get to know you and your business. Then we ask what most of the larger firms forget: "What can we do for you?"
Not to worry, we'll throw a myriad of brilliant concepts your way, but if we don't get to the source of your problem, how can we possibly create an acceptable solution? Call us today to discuss your awareness strategy solutions!
p.s. call us before placing that ad! We'll save you 15-50% AND help guide your advertising decision! Want an article written about you in your favorite magazine? Call today!
Marketing is an ongoing process of planning and executing the marketing mix (Product, Price, Place, Promotion) for products, services or ideas to create exchange between individuals and organizations.
Marketing tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, which are often discovered through market research.
Essentially, marketing is the process of creating or directing an organization to be successful in selling a product or service that people not only desire, but are willing to buy.
Therefore good marketing must be able to create a "proposition" or set of benefits for the end customer that delivers value through products or services.
Its specialist areas include: